12.03.2010

Ball produces new 25 cl can for Coca-Cola

The new container from Ball Packaging Europe will be on the market in April

Ratingen, 12 March 2010 – For a slight thirst when you’re out and about Coca-Cola Germany is now canning its refreshment classic in the handy 25 cl can from Ball Packaging Europe. The slim can will be presented for the first time at Internorga in Hamburg and will be available throughout Germany as from April. The container is to be on offer above all in beverage coolers in the retail trade as well as in bakers’ shops, snack bars and kiosks. The fast cooling, compact beverage cans are ideally suited to this market segment and have, in addition, good environmental values.

As a small pack from Coca-Cola, the 25 cl can especially appeals to consumers who would like to have a refreshing drink in a small package size for use when travelling.

For people on the move and for the environment
Due to the low weight, cans are an ideal package for people who are on the move. Thanks to the optimum barrier properties beverage cans protect the product from light and oxygen and, combined with the characteristic hissing during opening, make a special experience of freshness possible. At the same time they cool quickly and are very compact: ideal prerequisites for logistics and stock-keeping even in the case of a small storage and sales area, such as on refrigerated shelves or kiosks.

The new 25 cl can is regularly subject to a deposit of 0.25 euros and goes back into the recycling cycle after use. “Beverage cans are the most frequently recycled beverage packages in the world,“ explains Wolfgang Hinkel, Managing Director of Ball Packaging Europe Metall GmbH. “The use of recycled material saves up to 95 percent of the energy required for the production of new material. In that way beverage cans make their contribution to the protection of the environment. “ 

You can find printable photographic material on this press release in our image data base under 1-00303
Caption: Since April the refreshment classic Coca-Cola has been available in 25 cl cans from Ball Packaging Europe.

Contact:
Sylvia Blömker
Director Public Relations
Phone: +49 2102 130 451
Mobile: +49 172 514 1503
sylvia_bloemker@ball-europe.com
Visit us at http://www.ball-europe.com

Ball Packaging Europe
Ball Packaging Europe is one of the leading European beverage can manufacturers, employing 2,900 people at 13 sites in Germany, France, Great Britain, the Netherlands, Poland and Serbia. The company is a subsidiary of Ball Corporation, a supplier of high-quality metal and plastic packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 14,000 people worldwide and reported 2009 sales of approx. 7.4 billion US dollars.

Forward-Looking Statements
This release contains "forward-looking" statements concerning future events and financial performance. Words such as “expects,” “anticipates,” “estimates” and similar expressions are intended to identify forward-looking statements. Such statements are subject to risks and uncertainties which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99.2 in our Form 10-K, which are available at our Web site and at www.sec.gov. Factors that might affect our packaging segments include fluctuation in product demand and preferences; availability and cost of raw materials; competitive packaging availability, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve anticipated productivity improvements or production cost reductions; mandatory deposit or other restrictive packaging laws; changes in major customer or supplier contracts or loss of a major customer or supplier; and changes in foreign exchange rates or tax rates. Factors that might affect our aerospace segment include: funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts. Factors that might affect the company as a whole include those listed plus: accounting changes; changes in senior management; the current global recession and its effects on liquidity, credit risk, asset values and the economy; successful or unsuccessful acquisitions, joint ventures or divestitures; integration of recently acquired businesses; regulatory action or laws including tax, environmental, health and workplace safety, including in respect of climate change, or chemicals or substances used in raw materials or in the manufacturing process; governmental investigations; technological developments and innovations; goodwill impairment; antitrust, patent and other litigation; strikes; labor cost changes; rates of return projected and earned on assets of the company's defined benefit retirement plans; pension changes; reduced cash flow; interest rates affecting our debt; and changes to unaudited results due to statutory audits or other effects.

<- back to overview