14.01.2009

Fun innovation: 'Alt' beer in the first Carnival Can

Beverage cans - ideal packaging for large-scale events: Lightweight, non breakable and in future individually designed thanks to digital printing

Düsseldorf, 14th January 2009.  Ball Packaging Europe together with its partners, the Comitee Düsseldorfer Carneval and the Frankenheim Brewery presented a fun innovation in Düsseldorf today: the first Carnival Can containing Frankenheim Alt.

"The non breakable, light-weight beverage can is ideally suited for all Carnival activities," says Uwe Stoffels, Marketing Manager at Ball Packaging Europe. Whether going arms linked singing through the old town, at bivouacs or the Veedelszöchs in the different districts, 'Alt' beer from a can guarantees there will be no breakages. In this way we are supporting efforts to ensure that Carnival is safe and clean - our aim: shard-free fun."
Frankenheim 'Alt' beer in the first Carnival Can will be available from food retailers and beverage discounters in Düsseldorf and the surrounding area from January - and will continue to be so until Ash Wednesday at least!

Beverage cans are ideal for large-scale events
"The beverage can is also the ideal packaging for other large-scale events," explains Uwe Stoffels.  Whether at open-air festivals, rock and pop concerts, the Love Parade, street festivals or motto parties, the can optimally ensures the supply of cooled beverages." The beverage can is easy to transport and to cool, does not break and leaves no shards.  It is an excellent promotional tool - and it can be completely recycled.
Thanks to a new technology, digital printing, Ball Packaging Europe will in the near future be able to react to current events with individual designs and produce beverage cans for large events practically overnight.  For example, a brewery which sponsors a football team will be able to supply the supermarkets in the respective region with cans of beer depicting the winning team on the following day.

Forward-Looking Statements
This release contains "forward-looking" statements concerning future events and financial performance. Words such as “expects,” “anticipates,” “estimates” and similar expressions are intended to identify forward-looking statements. Such statements are subject to risks and uncertainties which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99.2 in our Form 10-K, which are available at our Web site and at www.sec.gov. Factors that might affect our packaging segments include fluctuation in product demand and preferences; availability and cost of raw materials, including recent significant increases in resin, steel, aluminum and energy costs, and the ability to pass such increases on to customers; competitive packaging availability, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve anticipated productivity improvements or production cost reductions, including our beverage can end project; mandatory deposit or other restrictive packaging laws; changes in major customer or supplier contracts or loss of a major customer or supplier; and changes in foreign exchange rates, tax rates and activities of foreign subsidiaries. Factors that might affect our aerospace segment include: funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts. Factors that might affect the company as a whole include those listed plus: accounting changes; successful or unsuccessful acquisitions, joint ventures or divestitures; integration of recently acquired businesses; regulatory action or laws including tax, environmental and workplace safety; governmental investigations; technological developments and innovations; goodwill impairment; antitrust, patent and other litigation; strikes; labor cost changes; rates of return projected and earned on assets of the company's defined benefit retirement plans; pension changes; reduced cash flow; interest rates affecting our debt; and changes to unaudited results due to statutory audits or other effects.

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