23.06.2005

70 Years Beverage Can: Anniversary Programme 2005

Exactly 70 years ago, the first beverage cans appeared on the market.  Plenty of reason for Ball Packaging Europe to launch an anniversary programme throughout the Federal Republic.

1. Happy Birthday
Anniversary year 2005: The beverage can turns 70 - the advertising pillar 150.  Ball Packaging Europe is marking the "round" birthdays with a display for the public:  In Düsseldorf, Cologne, Bremen and Munich, advertising pillars have been transformed into colossal beverage cans.  Competitions are being held to find the individual's favourite drink.  Participants can win a holiday in a 4-star hotel in Austria or a mini-refrigerator filled with beverage cans.

2. Coolest Can Party
The "Comeback of the Year" campaign has started at more than 4000 grammar schools and will reach some 2 million students via the universities.  Participants are asked to name the "coolest comeback of the year" in ten categories (food, drink, music, sport, film, fashion, moral values, home, leisure and career).  Those who name their respective favourites can win a Can Party which will be provided by Ball Packaging Europe.

3. Cool Can.  Cool Tour.
Last year the largest goal-shooting wall in the world proved to be a hit at resorts on the North Sea and Baltic Sea coasts and in leisure parks.  This year the Can Cup is being held in town centres.  It is a highlight of the "Deutschland bewegt sich! On tour" ("Germany Gets Fit!") campaign.  This initiative has been organised by the BILD am SONNTAG newspaper, the ZDF television channel and BARMER, Germany's largest health insurer.  Anyone who scores six goals is invited to the ZDF sport studio.  The goal-scoring wall will be stopping in Saarbrücken, Essen, Rostock, Erfurt and Dresden.

Can Cup 2005: Tourdates

Location	Dates
Saarbrücken   Tifliser Platz	17.6.-19.6.   Friday: 14.00-18.00 Saturday/Sunday: 10.00-18.00
Essen   Willy-Brandt-Platz	24.6.-26.6.   Friday: 12.00 – 18.00 Saturday: 10.00 – 18.00 Sunday: 11.00 – 16.00
Rostock   Neuer Markt	1.7.-3.7.   Friday: 12.00 - 18.00 Saturday: 10.00 - 18.00 Sunday: 10.00 - 18.00
Erfurt   Domplatz	8.7.-10.7.   Friday: 12.00 – 18.00 Saturday/Sunday: 10.00 – 18.00
Dresden   Altmarkt	5.8.-7.8.   Friday: 14.00 – 18.00 Saturday/Sunday: 10.00 – 18.00

Advertising Pilars

Düsseldorf:  28.06. - 07.07.
Köln:             24.06. - 04.07.
München:     19.07. - 28.07.
Bremen:       02.08. - 11.08.

Forward-Looking Statements
The information in this news release contains "forward-looking" statements. Actual results or outcomes may differ materially from those expressed or implied. As time passes, the relevance and accuracy of forward-looking statements contained in this release may change. The company currently does not intend to update any particular forward-looking statement except as it deems necessary at quarterly or annual release of earnings. Please refer to the Form 10-Q filed by Ball Corporation on November 10, 2003, for a summary of key risk factors that could affect actual results or outcomes. Factors that might affect the packaging segments of the company are: fluctuation in consumer and customer demand; competitive packaging material availability, pricing and substitution; the weather; fruit, vegetable and fishing yields; company and industry productive capacity and competitive activity; lack of productivity improvement or production cost reductions; regulatory action or laws, including the German mandatory deposit or other restrictive packaging laws and environmental and workplace safety regulations; availability and cost of raw materials, energy and transportation; the ability or inability to pass on to customers changes in these costs, particularly resin, steel and aluminium; pricing and ability or inability to sell scrap; international business risks (including foreign exchange rates and tax rates) particularly in the United States, Europe and in developing countries such as China and Brazil; and the effect of LIFO accounting on earnings. Factors that may affect the aerospace segment are: funding, authorisation and availability of government contracts and the nature and continuation of those contracts; and technical uncertainty associated with aerospace segment contracts. Factors that could affect the company as a whole include those listed plus: successful and unsuccessful acquisitions, joint ventures or divestitures and the integration activities associated therewith including the integration and operation of the business of Schmalbach-Lubeca AG, now known as Ball Packaging Europe; the inability to purchase the company's common stock; insufficient or reduced cash flow; regulatory action or laws including those related to corporate governance and financial reporting, regulations and standards; actual and estimated business consolidation and investment costs and the net realisable value of assets associated with these activities; goodwill impairment; changes in generally accepted accounting principles or their interpretation; litigation; antitrust, intellectual property, consumer and other issues; strikes; boycotts; increases in various employee benefits and labour costs, specifically pension, medical and health care costs incurred in the countries in which Ball has operations; rates of return projected and earned on assets of the company's defined benefit retirement plans; interest rates and level of company debt, including floating rate debt; terrorist activities, war or catastrophic events that disrupt or impact production, supply or pricing of the company's goods and services, including raw materials and energy costs, or disrupt or impact the credit and financing of the company's businesses; and U.S. and foreign economic conditions.

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